U&A studies become handy when understanding the potential growth and appeal of a product is necessary. We help you look into usage, purchase behavior and perception patterns of your target consumers.
Get the consumers drivers and motivations within a particular sector
Obtain valuable insights about the market
Identify opportunities for existing products
Profile new targets
A constant tracking of your brand’s awareness allows you to understand whether your audience considers you when making a purchase and whether they recognize you as trustworthy, innovative or good value for money. Once you have that insight you can overlay that data with your financial KPIs to perform media effectiveness measures.
We conduct segmentation through surveys that allow developing a strategy that resonates with your consumers. By using logic skips and discriminant analysis we can generate results with statements that helps a better targeting for your product designs and marketing campaigns.
To know if your product is market ready this kind of project may prove itself very useful. Discover if there is already a developed industry for your product. Are your competitors a force to be reckoned with? Does the audience is asking for something no one is offering? Is your price too high or too low? Are you targeting the right user?
The goal throughout the process of validation is to make every dollar count and take the risks down to a minimum.
In customer satisfaction research we seek the views of respondents on a variety of issues that will show how the company is performing and how it can improve. It gives you an understanding of your customer’s experience at a robust, analysable level regarding aspects like product, service, reputation and price, among others.